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Join us for an in-depth panel discussion where readers talk about what they look for in a script – and what makes them put the script down before they even get to page 10. Topics we’ll be asking our panelists include:

  • What is an immediate turn off when looking at a script?
  • What do you need to know by page 10?
  • How to introduce a compelling character?
  • What character work should be done by page 10…by page 30?
  • What do you look for in dialog, both good & bad?
  • What tropes should every writer avoid?

We’ll leave plenty of time for Q&A, so come prepared to ask our panelists your burning questions.


JEN GOYNE-BLAKE is the Senior Story Manager for the Sundance Institute’s Episodic Story Lab. Previously, Jen had a first look production deal with Relativity Media to develop television and film projects. She also worked as a script analyst at William Morris Agency in the television department and got her start as an assistant at the Robert Evans Company and Tregan Entertainment. She is an alumna of the University of Texas at Austin.

MYRA MODEL launched Myra Model Management in January 2009. Prior to that Myra worked with multiple Emmy-winner David Milch and was also at CBS Entertainment where she oversaw dramatic limited series and movies. Myra has launched the television careers of several new writers including Ellen Fairey (Masters of Sex); Wendy Wasserstein-prize-winning playwright Marisa Wegrzyn (Amazon’s Goliath); and Humanitas New Voices Prize winner Caitlin Parrish (CBS’ Supergirl).

ADAM FRATTO is SVP, Series at Reel One Entertainment. Before joining Reel One, he served as executive consultant for Lifetime TV, where he worked on MARY KILLS PEOPLE. In 2016, he exec- produced SEA CHANGE for Lifetime. Before that, he was co-Executive Producer of HAVEN. As Creative Executive for Michael Douglas’s Furthur Films, he helped develop WONDER BOYS, ONE NIGHT AT McCOOL’S, DON’T SAY A WORD and, SWIMFAN. Adam is Executive Producer of CLEVERMAN, which airs on SundanceTV and Netflix. Originally from upstate New York, Adam is a graduate of Harvard University and USC’s graduate program in Film & TV Production, where he produced the Emmy-winning documentary WALKING WITH GIANTS.


MARLA WHITE is an independent producer and former television development executive with experience producing prime time series and award-nominated television movies in multiple genres. The head of television for Emmy Award-winning writer & producer Peter Tolan’s Fedora Entertainment for seven years, Marla has been involved in numerous comedy and drama pitches being sold to networks and cable outlets. She’s worked hands-on with writers throughout the development process including “Outsiders” “Rake” and “Gaffigan.”

Date and Time

Sat, June 2, 2018

11:00 AM – 1:00 PM PDT


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