“Branding” and “audience engagement” can seem daunting and unfamiliar, but our resident social media guru, Phil Pallen, makes the learning curve fun and engaging. Phil returned last week to continue to help our writers formulate their social media strategies. Phil explained that in order to better engage in today’s marketplace, you must start looking at your website or social media platforms as an exercise in communicating who you are. The more you can close the gap between your in-person persona and your online persona, the more effective you will be.
The theme Phil utilized for this event was “What is it that you do really well?” This helped our attendees hone in on what they ultimately are trying to communicate through their website. Phil suggests focusing on your main priority. Trying to appeal to everyone, effectively, means you appeal to no one. You will appear unfocused and voiceless without a clear purpose or mission. Don’t be afraid of excluding anyone — a stronger voice is more likely to find an audience than a weak or unfocused one.
Phil also stressed the importance of keeping your website up-to-date. If it’s been the same for four years, your audience is probably going to get bored. Your website and web presence should be a living, breathing, and evolving presence — just like you!
A surefire way to keep things current and moving is to consider a blog. A blog is a content-driven way to keep people engaged. Content has become an unlimited resource, what we are all competing for is people’s time. You must be willing to compete.
Phil also recommends updating your photos. There’s no quicker way to date yourself and your website than outdated photos. And don’t just do the typical headshot — consider hiring a professional lifestyle photographer to liven things up. For a great example of what we’re talking about, check out www.mellylee.com.
In order to engage in today’s market, it’s crucial to stay current and be willing to compete in today’s parameters. Though it may seem like a lot of work, it’s important to realize that everyone else who is succeeding has also had to adapt to this new and unfamiliar terrain of the web. Don’t let it paralyze you — let it motivate you.
And if you need any help along the way, please reach out to us! TVWFFF is looking to organize a social media help group. If you are interested, please email Libbie at firstname.lastname@example.org.